Why Branding Matters?

Stand Out in the Crowd!

Your logo needs to be more than just stunning and unique. It’s your business conceptualized by design. From the first time a customer sees your logo, they need to automatically understand your values and mission. And most importantly be drawn to it! Although it may seem like a daunting task, The Keller Creative has a painless, streamlined process to understand the underlying character of your business and create a logo that is a reflection of just that. In this post we will be taking you through our logo design process step by step. I hope it will give you insight into the care and attention we put into every design.

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.


Before any design work starts, we sit down with our clients to understand their business and purpose. Most companies understand their differentiator, but miss the emotional motivators that drive their customers. For example, you’re not selling grass seed, you’re selling a greener lawn; pride of ownership; sense of accomplishment; admiration of the neighbors.

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As graphic designers spend more and more time on the computer, we feel this step is essential. Sketching with pen and paper allows for a certain amount of freedom that is vital to creativity. We consider sketching a type of brain dump. Get everything out even if you know it’s unusable or cliché. Many of the times a “bad” idea may be the stepping stone to something great. We tend to sketch very quickly and loose. Instead of ending up with 10 refined sketches we’ll shoot for 100 loose concepts.

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Once we feel we’ve exhausted all possible ideas we go back through the sketches and pick a handful to bring into the computer. The process of doing this evolves the designs even further. It’s seldom that the final digital logo looks exactly like the sketch.

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We also add color during this step after we’re satisfied with a black and white version first.

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Final Logo

Once the logo has been approved, we then create a package that includes the logo in various file types. We also include documentation around the logo colors and typeface for future reference. While this is a more condensed and concise package than your typical set of branding guidelines, we find this is a good option for new companies and startups. It keeps the costs low and gives the client what they need to start developing other marketing material.

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